Monday, February 21, 2011


Ever wonder where companies get their marketing claims? After a recent visit to Mojo Froyo - a frozen yogurt establishment in town, I did notice this patently false claim. "Proven good for diabetics"

Now, what exactly about this yogurt is proven to be good for me? They don't cite any scientific research so all I can do is analyze the nutrition information. A 1/2 cup serving (which incidentally is about 1/6 of what I ate when I stopped in) has 18g of carbs (or 108g for my serving). Looking at 1/2 cup of Breyer's strawberry ice cream there are only 15g of Carbs. Mojo wins the fat content competition with 0g, while Breyer's came in with 6g. Armed with this information I must conclude fat control is the key for diabetics - not sugar!

Ok, back to earth. Be wary about what you read. The statement Mojo claims is completely false. Don't fall victim to ridiculous marketing claims, as I am sure you have all seen even more blatant lies in advertising. If you have more examples of this type of crap please comment!

2 comments:

AJ said...

Too funny, I was talking to a vitamin pusher who said something like--"It's good for diabetics". I asked, "How?". They looked confused and said, "What is good?" I asked "What? Do you mean higher or lower blood sugars?" They said, "Yes, it helps with that". Sign me up!

PRAHLAD SAHU said...

Well good post!! I guess maintaining diet with the regular workouts can maintain the sugar levels. Food which contain low calorie, No sucrose, No fructose, low glycemic index low carbohydrates, no saccharin can help. Natvia (Natvia) the natural sweetener helps